Focal groups<\/mark><\/summary>\nA group of 8 to 10 people is invited, with pre-established characteristics, to exchange ideas and discuss the object of the research.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\nIn-Depth Interviews<\/mark><\/summary>\nThe interviewee manifests himself individually about the researched object, where a research professional conducts the interview, through topics previously selected according to the client's objectives.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\nEthnographic<\/mark><\/summary>\nIt is research that aims to understand, in its everydayness, the processes of daily life in its various forms, the ways of life of the individual or social group.
In it, the interviewer has an active participation, despite observing a script, he can ask additional questions to clarify issues to better understand the context.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\nMystery shopper e audits<\/mark><\/summary>\n\n- Mystery shopper:<\/mark><\/li>\n<\/ul>\n\n\n\n
It studies the variables that influence the sale of products or services:<\/mark><\/p>\n\n\n\n– Simulated purchase of the researched product or service.<\/mark>
– It seeks to evaluate the salesperson's knowledge of a product or service and the difficulties faced.<\/mark><\/p>\n\n\n\n\n- Audits:<\/mark><\/li>\n<\/ul>\n\n\n\n
Checks - identified or hidden - carried out by auditors focusing on compliance with operational standards. In possession of this information:<\/mark><\/p>\n\n\n\n– Identify specific failures in the store's planogram execution.<\/mark>
– Ensure the implementation of merchandising actions<\/mark>.<\/mark>
– Reduce the levels of product stockouts.<\/mark>
– Maximize sales conversion rates.<\/mark><\/p>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/previsaopesquisas.com.br\/wp-content\/uploads\/2021\/05\/WhatsApp-Image-2021-05-14-at-14.32.55-1.jpeg\")
<\/span>\n
A group of 8 to 10 people is invited, with pre-established characteristics, to exchange ideas and discuss the object of the research.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\n The interviewee manifests himself individually about the researched object, where a research professional conducts the interview, through topics previously selected according to the client's objectives.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\n It is research that aims to understand, in its everydayness, the processes of daily life in its various forms, the ways of life of the individual or social group. It studies the variables that influence the sale of products or services:<\/mark><\/p>\n\n\n\n – Simulated purchase of the researched product or service.<\/mark> Checks - identified or hidden - carried out by auditors focusing on compliance with operational standards. In possession of this information:<\/mark><\/p>\n\n\n\n – Identify specific failures in the store's planogram execution.<\/mark>In-Depth Interviews<\/mark><\/summary>
Ethnographic<\/mark><\/summary>
In it, the interviewer has an active participation, despite observing a script, he can ask additional questions to clarify issues to better understand the context.<\/mark><\/p>\n<\/div><\/details><\/div>\n\n\n\nMystery shopper e audits<\/mark><\/summary>
\n
– It seeks to evaluate the salesperson's knowledge of a product or service and the difficulties faced.<\/mark><\/p>\n\n\n\n\n
– Ensure the implementation of merchandising actions<\/mark>.<\/mark>
– Reduce the levels of product stockouts.<\/mark>
– Maximize sales conversion rates.<\/mark><\/p>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<\/span>