Who we are:

Prevision Market Research Brazil (Previsão Pesquisas Brasil) is a company specializing in the design, data collection, statistical processing, and interpretation of research data and surveys. We are active in providing market, marketing, advertising, media, consumer satisfaction, public opinion, and social research.
We rely on experienced professionals in the field, with full dedication. Previsão offers its clients a diversity of work options, each one adapted to the company's needs within the market in which it operates.
The company was founded in May 1999, starting our activities in the cities of São Paulo and Rio de Janeiro, and today we operate throughout the national territory. Our objective is to execute projects with seriousness and professionalism, seeking to meet all needs and exceeding expectations with every project carried out..
Prevision Market Research Brazil (Previsão Pesquisas Brasil) is a company specializing in the design, data collection, statistical processing, and interpretation of research data and surveys. We are active in providing market, marketing, advertising, media, consumer satisfaction, public opinion, and social research. We rely on experienced professionals dedicated full-time to the area. Prevision offers its clients a diversity of work options, each one adapted to the company's needs within the market in which it operates. The company was founded in May 1999, starting our activities in the cities of São Paulo and Rio de Janeiro. Today, we operate throughout the national territory. Our objective is to execute projects with seriousness and professionalism, seeking to meet all needs, exceeding expectations in every project carried out. We aim to generate insights and intelligent, strategic knowledge, helping our clients build profitable and long-lasting brands and businesses. Providing solutions to your market problems and strengthening the relationship with your target audience are priorities that are handled with the confidentiality and agility that guide the work of Previsão Pesquisas Brasil.
With attitudes that combine simplicity, agility, experience and support for our clients and partners, seeking appropriate solutions to provide a quality service and achieve a good result, thus fulfilling our mission.
Our values seek to fulfill certain principles. They are:
1. Ethics in our activities.
2. Continuous quality improvement.
3. A partnership relationship, respecting the principles of our clients and collaborators. 4. Transparency.
5. Flexibility.

“The mission announces exactly where you are going, and the values describe the behaviors that will get you there.” Jack Welch.

Team:

Renato Lopes is the Director of Prevision Market Research Brazil (Previsão Pesquisas), bringing over two decades of experience in market research and public opinion analysis since 1997. Holding a degree in Marketing, Renato has honed his expertise in client relations, research planning and design, questionnaire construction, data analysis, and report development. Throughout his career, he has successfully managed more than 600 projects across diverse market segments..
Renato demonstra seu compromisso com a excelência ao receber em nome de toda equipe a premiação “Fieldwork Star Renato Lopes de Souza, Brazil” da Gallup World Poll 2019, se trata de uma pesquisa probabilística comparativa de maior cobertura feita no mundo, realizada em  mais de 140 países e territórios.

His professional experience includes serving as a Partner-Director at Prevision Market Research Brazil since 2007, where he oversees the coordination and supervision of market and public opinion research projects, manages client relations, and handles cost structures and reporting. Prior to this role, he was a Project Coordinator from 2004 to 2007, leading the Rio de Janeiro branch and providing support to marketing departments within client companies. His earlier roles include Field Supervisor, responsible for interview teams and quality control, and an interviewer at the start of his career in market research. Renato Lopes’ extensive experience and dedication to advancing market research make him a pivotal figure in the industry.

Paula Goerg: Expert in Global Market Research & Data Analysis
Paula Goerg is a seasoned market research director with extensive experience leading projects across Latin America and international markets. She specializes in designing effective methodologies—face-to-face interviews, CATI, online surveys, and mixed approaches—tailored to diverse markets and research objectives.
Her deep expertise in identifying and controlling biases—selection, response, and measurement—ensures the delivery of accurate, unbiased insights. Paula has managed multidisciplinary teams, overseeing every stage from design to data collection, analysis, and reporting, consistently achieving high-quality results.
A committed industry participant, she regularly updates her skills through workshops and conferences by ESOMAR, IPSA, and others, staying current with best practices. Her academic background in TESOL, Marketing, and Letters complements her practical expertise, enabling her to communicate complex data clearly and effectively.
With her extensive experience, strategic leadership, and focus on research integrity, Paula is a trusted partner for organizations seeking reliable global market insights.

Adriana Nogueira holds a degree in Psychology, a postgraduate specialization in Neuropsychology, and a postgraduate degree in Cognitive-Behavioral Therapy. She has worked in the market research field since 2000, where she has been involved in various areas, including the company's quality control sector. Her expertise encompasses supervising and training field teams, conducting qualitative interviews, managing pre-tests, and generating reports and insights to ensure the optimal formulation of questions for interviews.

Carla Sena is responsible for the general supervision of field teams and possesses extensive experience in market research. Her career began in 1998, where she initially worked in the CATI (Computer-Assisted Telephone Interviewing) sector before transitioning to fieldwork several years later. She previously worked at Previsão Pesquisas in Rio de Janeiro, and subsequently established herself in São Paulo, where she is now responsible for leading our local projects and managing our collaborators in other cities across the country.

Pedro Bello holds degrees in Statistics and Actuarial Sciences. Throughout his career, he has successfully passed various public service examinations, most recently securing first place in the Eletrobrás Furnas examination in 2009. He has accumulated experience as a university instructor and preparatory course lecturer, specializing in the fields of statistics, financial mathematics, and logical reasoning.
In municipal electoral surveys, he acted as the supervising statistician in the 2004, 2008, 2012, and 2016 elections, playing a fundamental role from the beginning until the delivery of the final reports and charts.
Writer of several books, these are:
BASIC STATISTICS FOR PUBLIC EXAMS; STATISTICS - ESAF; STATISTICS - FCC
BASIC MATHEMATICS FOR PUBLIC EXAMS; Brazilian Federal Revenue Service Combo
ANALYST FCC COMBO (with authors of other disciplines)